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#2024Delivered

We've been tracking the top trends in Instacart orders across the country for 2024.

See how your city stacks up.

Oakland, CA
 Explore

Or scroll to explore nationwide stats.

2024's Top Trends

Who knew groceries had fan followings? This is what was trending nationally and what rose and fell in popularity in Oakland this year.

Trending nationally

Click an item to see how it trended on the map

Rising in Oakland

1

Green Zucchini

2

Non-Alcoholic Cocktails

3

Beef Bacon

4

Clover Sprouts

5

Canned Mackerel

Falling in Oakland

1

Green Bananas

2

Clementine Oranges

3

Broccolini

4

Cripps Pink Apples

5

Serrano Peppers
We saw some big moments this year, especially in
Oakland, CA

We hope you enjoyed this trip down memory lane as we recapped the year’s biggest food moments and grocery trends. Share your favorite insights and join the conversation using #2024Delivered!

#2024Delivered

Oakland, CA

🔥 2024's top trends, delivered via Instacart

On the rise in 2024

Green Zucchini

Non-Alcoholic Cocktails

Beef Bacon

On the decline in 2024

Green Bananas

Clementine Oranges

Broccolini

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#2024Delivered

Oakland, CA

🎉 New Year's Eve, delivered via Instacart

These were the most ordered categories leading up to NYE

Black Eyed Peas

Fuyu Persimmon

Eggnog

Sparkling Juice

Collards

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#2024Delivered

Oakland, CA

🏈 The Big Game, delivered via Instacart

These categories spiked the most, leading up to game day.

Buffalo Sauces

Shelf Stable Dips

Chicken Wing

Cheese Sauces

Blue Cheese Dressing

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#2024Delivered

Oakland, CA

🌹 Valentine's Day, delivered via Instacart

These were the most popular categories ordered ahead of Valentine’s Day.

Icing

Chocolate Covered Fresh Fruit

Sprinkles

Baking Cups

Cheesecake

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#2024Delivered

Oakland, CA

✨ Fourth of July, delivered via Instacart

These categories saw the biggest surge in orders leading up to the 4th.

Canned Baked Beans

Back and Spare Ribs

Potato Salad

Sweet Corn

Relish

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#2024Delivered

Oakland, CA

🦉 Late Nights, delivered via Instacart

Here are the most ordered late night categories.

Pea Milk

Opal Apples

Figs

Cashew Milk

Canned Grapefruit

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This exploration of the year’s hottest food and grocery trends uncovers not only what delighted our taste buds but also how our eating habits have evolved due to cultural influences. 2024 was a year of dynamic preferences, with homemade baking endeavors and health-forward trends prompting us to try new things. Explore these trends on Instacart, where you’ll find everything from non-alcoholic cocktails to revitalizing electrolyte drink mixes, perfect for enhancing your New Year’s celebration in a way that suits you. Here’s to even more flavor-filled journeys and surprises in 2025! 🎉

About this project

The 2024 Delivered microsite offers an engaging exploration of the year’s standout food and grocery trends, from the most popular Big Game snacks to viral eats like cottage cheese and electrolytes. By diving deep into 2024 trends backed by Instacart purchase data, our goal is to illuminate how consumer preferences are constantly evolving, changing, and reshaping food culture.

Methodology

2024 Top Trending Items:

  • Instacart looked at the share of grocery orders for each of over 4,000 categories between January-October 2023 and January-October 2024.
  • The absolute differences and percent differences in order share were calculated between 2023 and 2024.
  • The top categories were determined by ranking both the absolute and percent differences in order share separately and weighting them equally to determine an overall rank.

2024’s Top Trends - City Level:

  • Specific categories that saw spikes on a national level were chosen to see on a city level. The percentage difference from the overall national average in order share for each of these categories was calculated for each city.
  • Instacart looked at the share of grocery orders for each of over 4,000 categories between January-October 2023 and January-October 2024 for each city in the US.
  • The absolute differences and percent differences in order share were calculated between 2023 and 2024 in each city.
  • The top categories were determined by ranking both the absolute and percent differences in order share separately and weighting them equally to determine an overall rank in each city.
  • Data from select retailers removed from certain cities as legally required.

2024 Moments - City Level:

  • Instacart looked at the share of grocery orders for each of over 4,000 categories for specific date ranges based on each moment for each city in the US.

    • New Year’s: 12/30/23 - 1/1/24
    • The Big Game: 2/9/24 - 2/11/24
    • Valentine’s: 2/14/24
    • Fourth of July: 7/2/24 - 7/4/24
    • Late Night: All orders between 9pm-1am from January 2024 - October 2024

  • The absolute differences and percent differences in order share were calculated for the specific time in question vs the overall average from January 2024 - October 2024 for each city.

  • The top categories were determined by ranking both the absolute and percent differences in order share separately and weighting them equally to determine an overall rank in each city.

  • One key category was chosen based on how much it spiked on a national level to represent each specific moment in the map. The percentage difference from the overall national average in order share for each of these categories was calculated for each city.

  • Data from select retailers removed from certain cities as legally required.